Ético‘s dedication to innovation and equality is reflected in its careful sharing of information, by creating joint analysis of costs, and by building long term trusting relationships with all our stakeholders. We bring cooperatives, companies and organizations together from across the globe to work together for business and development success. Cooperative and charitable stakeholders who share the sustainable vision of the company are invited to purchase shares, creating a pathway for small farmers to have ownership over another link in the supply chain. Ético’s partner cooperatives and British registered charity Social Business Network are its founder shareholders. Social Business Network lends its charitable status to increase the social and environmental impact of the trade through collaboration with academics, gender equality experts, and reputable sustainable development organizations. Other stakeholders include, importers, distributors, retailers, financiers, consumers as well as educational, environmental and development charities.

Ético maximizes stakeholder value with the same discipline as many companies aim to maximize shareholder value. In our work, value may be monetary, social, environmental or cultural.